Feature Article

May 19, 2014

Comings & Goings: Ericsson Appoints Heads of Two Newly Announced Business Units

On Monday, May 20, Ericsson, the Swedish multinational provider of communications technology and services, announced it has appointed the heads of the recently announced two new business units named Radio and Cloud & IP. These two units come by way of a division of the the current business unit Networks. It is seen as a move to accelerate transformation and support growth.

Arun Bansal has been appointed the senior vice president and head of Business Unit Radio. Anders Lindblad has been appointed senior vice president and head of Business Unit Cloud & IP. Both men will take claim to their new titles on July 1. That’s when the Business Unit management team and organizational structure will be in place.

Arun Bansal has been with Ericsson for nearly 20 years. Currently, he is the head of Ericsson’s South East Asia & Oceania region. Anders Lindblad is currently the head of Ericsson's Middle East region. Lindblad has held a variety of positions in business development and commercial operation across countries and regions during his 17 years with Ericsson.

Both of these men have a lot of experience and can be considered tested leaders with long, solid technical and business experience, as well as extensive experience from various key markets. This is apparent from Ericsson’s president and CEO, Hans Vestberg’s comments when he said, "Both Arun and Anders are strong leaders with experience from large organizations. They have been successful in driving growth in very competitive environments. We are committed to maintain our leadership in radio technology while also building a strong position in the cloud and IP space as the market evolves to 5G. I am confident they have the right backgrounds and experience to lead the two new business units with their different business logics and growth opportunities."

Both Arun Bansal and Anders Lindblad will remain members of Ericsson's Global Leadership Team. Ericsson mentioned that successors for their current roles will be announced separately. In response, Bansal said "I look forward to ensure that our radio portfolio continues to provide a competitive advantage in all market conditions. We will continue to provide customers around the world with high performance technology and solutions."

Not one to sit on the sidelines, Lindblad added, "Virtualization and cloud will fundamentally change the networks and ultimately the industry. Our leading position in core networks will enable us to also become a significant player in cloud and IP. I am excited to get the opportunity to lead this strategically important work in a transforming market."


Edited by Rory J. Thompson


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