The lucrative mobile data services market is experiencing a shift as communication service providers (CSPs) try to balance between the increased data consumption of consumers and access to LTE networks. Hoping to help operators navigate this change, Pontis has introduced a continuous contextual engagement solution.
According to the company, its contextual analytics, engagement and execution solution is designed to increase mobile data service adoption, open new monetization opportunities with over the top (OTT) partners and optimize customers' service experience.
"Simplified fixed data price plans have become the prevailing approach in many markets. However, they fail to maximize revenue potential and properly address the customers' dynamic digital lifestyles," explained Udi Ziv, CEO of Pontis. "Our new solution revolutionizes the way operators manage the mobile data business by tailoring the relevant experience for every customer at any time. Most importantly, we've demonstrated that our contextual and personal engagement dramatically improves service adoption, usage, and satisfaction, leading to increase in data revenues by 15%."
The Pontis solution helps CSPs develop application-based models for their data pricing, offering products and promotions based on subscriber habits. For example, by identifying a user who regularly watches high-definition video — an activity that requires a lot of data — an operator could offer that subscriber a plan that offers unlimited video stream for an extra charge. Another benefit is preventing unexpected bill charges — helping maintain positive customer interactions and, hopefully, improving customer retention.
"Our new contextual analytics solution enables our clients to execute personalized actions that leverage the real-time context of each individual customer," said David Ronen, product manager of data solutions at Pontis. "This immediate, meaningful and personal customer engagement helps CSPs more effectively reach their business objectives and interact with their customers in an entirely new and personalized way."
Pontis' new solution reportedly uses an analytical model to build the "data profile" of each customer and automatically engage in a personalized manner. According to the company, the solution can be applied differently as the CSPs data strategies evolve to focus on service adoption, monetization or service experience.
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