Feature Article

March 07, 2017

Everything's Coming Up Roses for Hotel Guests at the Cosmopolitan of Las Vegas

Whether you come to Las Vegas to gamble or to see the sights, the Cosmopolitan of Las Vegas seeks to assist in your overall experience in regards to customer service and customer satisfaction. The hotel has announced that it will now help with that feeling of excitement by offering their customers the convenience of Rose, a chatbot developed by The Cosmopolitan and its digital marketing agency, R/GA Chicago.

“As our resident mischief-maker, Rose is an expression of our luxury-with-a-wink take on hospitality,” said Mamie Peers, senior director of digital, social and eCommerce, The Cosmopolitan of Las Vegas. “Rose uses her wit, charm and bold personality to help guests have a better time. She is uniquely designed to move guests around the resort and surprise them along the way. What better way to experience our eclectic collection of art than through an all-knowing personal guide?”

Rose’s playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted and inspiring. This reflects the distinct mystique of the resort and its guests. Along with the resort’s spirited brand and market-leading creative, Rose will stray from robotic commentary and instead use her Cosmopolitan personality to engage guests. This allows for a higher-level of satisfaction for the customer as they can engage in real-time conversations via text message.

“The introduction of Rose is another way to solidify The Cosmopolitan’s position atop the list of full-service luxury resorts and casinos in Las Vegas,”  said Peers. “Rose offers a VIP experience with insider information – all to help guests discover surprises found around every corner. Rose demonstrates our commitment to giving guests engaging experiences with the highest levels of service, yet through a playful—and we hope irresistible—personality.”

Rose is at the service of the hotel guests who visit the Cosmo. This includes the availability for text conversations, 24-hours a day to hotel guests. Hotel guests are sure to win big when they place their bets on Rose and the Cosmopolitan for their hotel accommodations.




Edited by Ken Briodagh


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