JK Imaging has officially unveiled its first line of cameras branding the popular Kodak name. The Chinese company announced that its first product, the Kodak S1, is scheduled to hit the market sometime during the third quarter of 2013.
The upstart, JK Imaging, a subsidiary of global supplier JA Capital Holdings, was able to secure the licensing right of the Kodak name for its own products after the camera tycoon faced dire financial straits and decided to quit making digital cameras last year.
Its first Kodak camera release, the S1, will be a mirror-less Micro Four Thirds Type. JK Imaging has been scarce with the details of the cameras, but the S1 is expected to have the ability to connect to Wi-Fi.
The Wi-Fi connectivity capability will allow users to easily share their photos with any smartphone. The camera should also be integrated with a Sony-sourced CMOS sensor, which will improve the quality of the photos captured.
The Micro Four Thirds type design will be a smaller design compared to the traditional cameras on the market today, and will offer distinct advantages over the traditional DSLR cameras as well. The camera itself will be smaller and lighter, and having the mirror-less feature eliminates the need for additional precision assembly.
Also because the sensor size will be smaller, it will give a deeper depth-of-field for the same equivalent field of view. The autofocus feature will also work at the same rate for either a still photo or a video, which will be at a much faster speed than the conventional DSLR cameras.
The S1 will also contain interchangeable lenses and will be more consumer- friendly. Although a price for the camera hasn’t been revealed, customers can look for the S1 to hit the market sometime late summer or early fall.
Edited by Brooke Neuman