Mobile Devices

February 12, 2013

BlackBerry 10 Gets Popular Nimbuzz App for the 'Connected Generation'

ABI Research is a market intelligence company, which specializes in global technology markets. They forecast and analyze trends of the companies and markets that are key players. According to its research, they are projecting that there will be more than 20 million smartphones running on BlackBerry 10 by the end of 2013.

Nimbuzz is a free messaging and entertainment application that is designed for what can be considered the ‘connected generation’. It is an application that enables users to take advantage of free calls, instant messaging, games, file sharing, and social networking on their mobile devices. The Nimbuzz application is available on thousands of popular devices across all major platforms such as Android, iOS, Windows Phone and now also on the BlackBerry 10 OS.

It was announced this morning, in San Francisco that Nimbuzz is releasing its messaging app for BlackBerry 10. It has been redesigned for the BlackBerry 10. The application is the only messaging platform to integrate GTalk, Yahoo and Facebook Messenger into a single BlackBerry application. It will allow BlackBerry users to send unlimited chat messages and share pictures or videos files across any mobile device.

Nimbuzz was chosen by BlackBerry to be a pre-launch recipient of its new software development kit (SDK). By providing them with advanced tools and resources, it allows Nimbuzz to maximize its impact across all BlackBerry 10 devices. Nimbuzz will also be receiving an expedited review process from BlackBerry World.

According to Nimbuzz, there are currently more than 100 million people worldwide that use Nimbuzz. There are more than 210,000 new daily registrations. What makes this such a useful application is that it allows users to share mobile messaging on a cross-platform basis. Users can message, video, call and share data – across nearly any mobile device or computer. That’s right, it is not just a mobile app, but it also runs on PC and Mac platforms.

Nimbuzz will provide BlackBerry 10 device users, which will include the PlayBook, free access to:

  • Group and 'Peer-to-Peer' messaging – integrated messaging and free chatrooms
  • Entertainment through the N-World – an entertainment-focused international marketplace
  • Multimedia sharing – a cheaper way to share data
  • Social integration–post direct to Twitter and Facebook without leaving the app

Vikas Saxena, Nimbuzz CEO, said "BlackBerry must continue to identify and promote the most successful and unique apps that already reach millions of users worldwide – this focus on advanced functionality and developer engagement will be a catalyst to the platform's success. As an early pioneer in mobile communications, and a long-time BlackBerry developer, Nimbuzz will continue to deliver a powerful, feature-rich experience to BlackBerry users."

Forrester predicts that by June 2013, 200 carriers will adopt the new BlackBerry handsets worldwide. This is the kind of information that BlackBerry needs to hear.

The ability to stay connected through all of the various social media packages and to be able to do it all from one simple application is what this ‘connected generation’ wants and in fact, it is what they need. It is not surprising, therefore, to hear that BlackBerry worked with Nimbuzz on a pre-launch basis to have an app like this ready right away. This is something that I can see fitting into the BlackBerry Hub very nicely.

Edited by Brooke Neuman

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