Feature Article

July 16, 2012

The Mobile Content Market to Reach $18.6B in 2017 with Mobile Games taking the Largest Market Share

The global mobile market is growing rapidly and is expected to reach $18.6 by 2017. Mobile games, mobile music and mobile videos are the major applications, with mobile games expected to take the largest share.

The report, conducted by Transparency Market Research, provides an in-depth research and a high-level analysis of growth strategies that allow mobile content developers, service providers marketing companies, mobile handset manufacturers and research agencies to make informed decisions. With estimated revenue of over 11.4 billion by 2017, mobile games will consolidate their position with a market share of 61.7 percent, up from 53.3 percent in 2011, which is equitable to $3.5 billion.

Some key factors that have had a major impact on mobile content market growth include; advancement in mobile device functionalities and product innovation especially for multimedia, increase in mobile bandwidth, the rapid increase of disposable income and the rising popularity of mobile devices among the elderly population. When it comes to purchasing mobile content, innovation, smart devices and content features have had a major impact. As cloud-based services continue to grow, it is expected that mobile music and video revenue will decline. Due to high competition, cloud-based services will also influence the purchasing decision of users pushing entry barriers in the mobile content market higher for most stakeholders.

Some key findings from the report include the large impact that smart devices are having on the growth of Internet mobile usage, the growth of social networking in mobile content markets, how marketers and publishers are working together to drive mobile content adoption and the effect that price reduction in products is having in the market.

The report also rated the U.S. as the largest regional market that saw a 30.3 percent revenue share in 2011. Faster adoption of mobile content in the region will see the U.S. gain significant market share that is approximated at 41 percent by 2017.



Want to learn more about today’s powerful mobile Internet ecosystem? Then be sure to attend the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Co-sponsored by TMC Partner Crossfire Media the Mobility Tech Conference & Expo provides unmatched networking opportunities and a robust conference program representing the mobile ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. For more information on registering for the Mobility Tech Conference & Expo click here.

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Edited by Brooke Neuman


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