Feature Article

January 30, 2013

Blackberry 10 Tru App Innovation

The once notorious business savvy Blackberry began to fade away as the demand and market value dropped steadily against the iPhone. For a few years there haven’t been any developments for Blackberry that would help regain its title in the mobile world, until the creation of the Blackberry 10.

Blackberry has changed its App world name to Blackberry World, and with the new name comes an entire transformation with its internal workings. Its latest development to further shock the mobile world is its Blackberry 10 version of Truphones’ Tru App, which will allow users to save up to 90 percent on international voice calls.

Truphone is a mobile company that allows users to make internet calls without using an internet connection, routing part of the call through a user’s mobile network with its exclusive technology.

RIM (Research in Motion) has dedicated the time it took off from releasing new Blackberry editions to create an operating system that incorporates the BYOD trend, mobile device integration capabilities and social media platforms that users demand. With the integration of apps like Tru, Blackberrys’ new operating system is predicted to make a huge comeback in the mobile world.

"Before BlackBerry10, RIM's operating systems limited developers by not providing the right APIs or restricting access to the Wi-Fi stack," said Truphone CTO, James Tagg. "Those limitations made it impossible for Truphone to offer BlackBerry users the same functionality we make available on other operating systems. BlackBerry 10 provides a far more developer-friendly environment, including functionality that enables Truphone to deliver its improved user experience to BlackBerry 10 smartphones and tablet users."

The Tru App 5.0 is available to use wherever Wi-Fi, 3G or 4G are available and allows users to access all of the capabilities of Truphone, which works in more than 200 countries and reduces the cost of maintaining relationships through long distances.

The only way for Blackberry to reclaim its value on the market and attract the mass audiences again was to revamp, and they did just that. With so many new software and application developments, it will be interesting to see if iPhone users will begin to switch over to Blackberry.

Edited by Carlos Olivera

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