Feature Article

July 12, 2013

Nimble Expands Apps Marketplace

Nimble has been busy adding functionality to its Apps Marketplace in an effort to insert itself into the larger business workflow. Recent efforts on this front include partnerships with third-party integrators such as itDuzzit, Zapier and new partner Cazoomi.

Cazoomi has developed Sync Apps, which offers two-way sync for ExactTarget, Constant Contact, MailChimp, Vertical Response, Act-On and Netsuite. “The ability to tie sales to exactly where prospects are in the sales cycle, as well as manage your subscription lists globally and tie into the engagement platform of Nimble is hugely beneficial,” according to a Nimble blog on the matter.

Image via Shutterstock

The blog goes on to say, “Sync Apps enables impeccable data hygiene, beyond frequently syncing data. Nimble contacts have a higher precedence than your e-mail service provider platform, so any changes made in Nimble will always be updated down to your e-mail service provider…or marketing automation suite.”

Nimble provides tools that allow people and organizations to easily connect with all of their contacts, calendars, communications and social conversations – and to listen to and engage with any individual to attract and retain the right customers. It also identifies a contact’s social profiles on Facebook, LinkedIn and Twitter.

In another blog post posted by Alyson Button Stone of Nimble, the company talks about how all individuals need to work to create a personal brand. This idea, she writes, has been espoused by Nimble CEO Jon Ferrara in his recent speaking engagements.

“Yes, it’s crucial for every professional to have a personal brand that acts as a sort of social résumé to show the world their character, mission, beliefs and ethics,” she says. “This is the new transparent world we inhabit. Our lives are an open book across cyberspace and, according to Jon, an opportunity to ‘share our hearts and souls’ every day.”

Edited by Alisen Downey

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