Feature Article

September 14, 2015

Mexia Helps More Efficiently Engage People, Resources

Large numbers of people pass through airports and malls around the world each day, and the organizations that manage and work within these locations want to know where these individuals are, and when. That’s to both allow for better flow-through, and to create new revenue-generation possibilities. Mexia Interactive is helping make that happen via its sensors and location-analytics services.

Five-year-old Mexia Interactive already has 1,800 to 2,000 sensors powering such solutions in Belfast, Cork, and Cyprus. Soon additional airports in Rio and a couple of other cities will come online. One of those future locations is New York City’s LaGuardia airport, which is slated to come online in the first quarter of next year. The LaGuardia deployment will enable facility stakeholders to see where people are so they can more efficiently direct passengers and staff to reduce wait times at security, for example, as well as to allow for a higher level of engagement with passengers both related to their airlines and terminal retailers.

Mexia’s solutions enable organizations to do real-time queue measurement and notify passengers via FIDS and/or mobile devices; deliver threshold alerts to operations managers via SMS so they can act when queue wait-times increase; monitor total passenger-time in an airport, as well as flow and dwell time by specific areas based on destination; determine per-minute cost/revenue lost on higher wait times at security and screening; measure and report dwell time in retail and food and beverage venues with comparatives to spend by destination of passenger; and more.

Rather than selling its gear and software to airports, malls, and other facilities, however, Canada-based Mexia Interactive installs and maintains these solutions as a service, charging roughly $50 to $75 a month per sensor, Glenn Tinley, president of Mexia Interactive, explained to me in an interview last week at CTIA Super Mobility. These devices have built-in cameras, and the recently launched Adaptive Video Analytics allow the devices to adapt to things like changes in light.

Edited by Rory J. Thompson

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