Feature Article

January 22, 2013

moTwin Survey Reveals Why Enterprises Are Slow in the Mobile Space Uptake

The benefits of mobility are well documented by now and pretty much any enterprise that is concerned about its place in the future will have implemented mobility strategies at this point in time. Despite the explosion of smartphones and tablets, why are many companies still not moving their consumer, B2B and employee apps to mobile devices? Surely, they must be aware of the significant opportunities for use, productivity and revenue on the mobile platforms.

According to a moTwin survey, the problem is not in the awareness of the mobility benefits but rather on the cost and complexity of migrating enterprise applications to mobile devices. moTwin, which enables enterprises develop and deploy mobile applications for customers in the fastest time possible with user-friendly features, released the findings which included 150 companies and consisted primarily of IT managers and CIOs from a variety of industries.

The survey revealed that nearly 30 percent of the companies have not moved their apps to mobile platforms. 38 percent have only converted 10 percent of their apps. Half of the respondents however intend to convert 51-100 percent of their apps to mobile in the next two years. iOS was seem as the most promising mobile platform, while 26 percent preferred the Google Android platform. 18 percent went for Microsoft Windows platform and only 3.7 percent selected the BlackBerry platform.

Budget limitations stood out as one of the main reasons why the shift to mobile platforms is slow. While the expected cost of mobile application development was listed as between $25,000-$100,000, nearly 25 percent of the respondents listed their budget at less than $10,000.

According to the CEO of moTwin, Claude Lemardeley, “This survey clearly identifies the need for a mobile application platform that can cut cost and complexity of migrating enterprise applications to mobile devices. With a development time of 8-12 weeks instead of 8-12 months, our development platform addresses the time, cost, resource and security concerns identified in the survey, and enables IT executives to more quickly move their applications to mobile platforms.”

Unlike other app providers, moTwin takes the unique two-tier architecture approach that allows development at the server level enabling fast development and deployment on all platforms while offering flexible management of scalable mobile applications.

moTwin is one of those few mobile applications providers that are helping enterprises mobilize while keeping costs down.




Edited by Amanda Ciccatelli


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