Feature Article

February 21, 2013

Sprylogics Helps Mobile Phone Service Operators Fight the IM and OTT Messaging Invasion

With technological advancements allowing for rapid Internet access and smartphone hardware enhancing the functionalities of messaging apps, the use of messaging services like SMS and Rich Communication Services (RCS) is on the decline.

To add functionality to these otherwise flat messaging applications, Sprylogics International Corp, a developer of advanced search and analysis technology, has come up with a platform to allow operators add search and content aggregation features to their messaging services.

According to a 2012 report published on the Operator’s Dilemma by Chetan Sharma, customers are shifting toward instant messaging apps and Over-the-top (OTT) clients like WhatsApp. This can, however, be reversed if operators find a way to allow their clients access to other pieces of crucial information without having to move out of their messaging apps.

The report also revealed a drop in revenue generation for operators in Europe and the U.S. where customers remain loyal to their operators. The revenue levels still hold steady, though trends predict a drop due to consumer price sensitivity.

Apart from the content delivery edge over native SMS services, OTT messaging is cheaper since it transmits information over the Internet. Under most circumstances, the volume of transmitted information is in mere kilobytes.

Clearly, this new platform from Sprylogics will help raise the content operators deliver to their customers. It will give them the capability to allow clients to browse information, a task that would have otherwise called for the services of a Web browser.

With lessons learned from the hardships presented by the economy crunch, clients migrate to a service that can accomplish a given task at the lowest cost possible. Operators will therefore need more than just dynamic content delivery to win back customer loyalty.




Edited by Brooke Neuman


comments powered by Disqus

FOLLOW MobilityTechzone

Subscribe to MobilityTechzone eNews

MobilityTechzone eNews delivers the latest news impacting technology in the Wireless industry each week. Sign up to receive FREE breaking news today!
FREE eNewsletter
Out in the Field Where SuperWiFi is Real!
Andy Mancone Director of Marketing and Sales at KTS Wireless Talks about the opportunities to support solutions that support Rural implementations including Agriculture.
Super WiFi Share the Gain with out the Pain
The precedents are being set to change spectrum policy forever in TV WhiteSpaces. Learn about the Spectrum Use Databases and the concepts of Spectrum Sharing with us in Austin Oct 2-5
Interview with VPI Systems
TMC's Rich Tehrani speaks with Russ Green, Senior Vice President of Marketing and Product Management for VPI Systems
Interview with Thrupoint
TMC's Paula Bernier speaks with David Jodoin, Chief Strategy Officer for Thrupoint
Interview with Nuance
TMC's Erik Linask speaks with Christy Clark Murfitt, Sr Manager of Solutions Mktg, Enterprise Division for Nuance