With technological advancements allowing for rapid Internet access and smartphone hardware enhancing the functionalities of messaging apps, the use of messaging services like SMS and Rich Communication Services (RCS) is on the decline.
To add functionality to these otherwise flat messaging applications, Sprylogics International Corp, a developer of advanced search and analysis technology, has come up with a platform to allow operators add search and content aggregation features to their messaging services.
According to a 2012 report published on the Operator’s Dilemma by Chetan Sharma, customers are shifting toward instant messaging apps and Over-the-top (OTT) clients like WhatsApp. This can, however, be reversed if operators find a way to allow their clients access to other pieces of crucial information without having to move out of their messaging apps.
The report also revealed a drop in revenue generation for operators in Europe and the U.S. where customers remain loyal to their operators. The revenue levels still hold steady, though trends predict a drop due to consumer price sensitivity.
Apart from the content delivery edge over native SMS services, OTT messaging is cheaper since it transmits information over the Internet. Under most circumstances, the volume of transmitted information is in mere kilobytes.
Clearly, this new platform from Sprylogics will help raise the content operators deliver to their customers. It will give them the capability to allow clients to browse information, a task that would have otherwise called for the services of a Web browser.
With lessons learned from the hardships presented by the economy crunch, clients migrate to a service that can accomplish a given task at the lowest cost possible. Operators will therefore need more than just dynamic content delivery to win back customer loyalty.
Edited by Brooke Neuman