Feature Article

October 21, 2013

GENBAND Joins Samsung Solutions Exchange to Provide Mobile Unified Communications

Last month, in my interview with new GENBAND CEO David Walsh about the company’s acquisition of fring and its OTT mobile IP communications service, it became quite clear just how important the entire mobility sector is to GENBAND going forward. It has not taken long for the company to further the expansion of supplying a robust portfolio of value-added mobility solutions as accentuated with the announcement that its SMART OFFICE Unified Communications (UC) solutions are now available on the Samsung Solutions Exchange—which addresses the needs of line of business owners by creating holistic mobile solutions on a robust portfolio of enterprise-grade Samsung Mobile devices.

“We recently launched the Samsung Solutions Exchange to further enhance our ability to assist Enterprises in adopting a mobile-first strategy,” said Tim Wagner, vice president and general manager, Enterprise Business Unit at Samsung Mobile. “GENBAND’s solution allows companies to use Samsung Mobile’s highly-desirable devices in innovative ways to create a truly mobile UC experience.”

GENBAND’s alliance with Samsung Mobile (announced in February of this year) provides solutions offering enterprise customers a secure, intelligent, and cost-effective desk phone complement or replacement solution with integrated multimedia capabilities that will allow employees to carry their communications and collaboration environment with them—inside or outside of the office.


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“We are excited to be Samsung’s Mobile UC partner in their Solutions Exchange,” said Sam Waicberg, executive vice president of business development for GENBAND.  “This is a natural extension of our current relationship and we look forward to continue pushing the envelope by working with Samsung Mobile to create innovative, customized solutions that address the big industry issues within strategic vertical markets, including healthcare, education, government and financial services.”

Waicberg added, “As we have seen from our existing alliance with Samsung, there is significant pent-up demand for our combined offering.  Since announcing our alliance, we have generated a great deal of interest and opportunities, which we project to increase, especially across these key vertical markets.”

The combination of UC with seamless and secure mobile integration is a natural given the immutable trends such things as BYOD, the cloud and the virtualization of work. Employees increasingly are using their personal devices as their interaction and collaboration tools of choice. However, providing seamless integration that gives IT the visibility and control they need for risk management while allowing users the easy and access to the tools they rely on when, where and how they need them has been a challenge. The GENBAND alliance with Samsung is aimed directly at addressing these issues.

In fact, the key characterization of the solutions being “enterprise-grade” is what commands attention. Enterprises wish and in today’s world have an imperative to leverage the value in their employees having secure access to the tools they rely on without compromising security or performance. Real-time collaboration capability is right at the top of that list of “must haves.”  GENBAND and Samsung rightfully are looking at solutions that are not just robust in terms empowering users to enable them to be more productive anywhere and at any time, but also give IT the tools they require to assure compliance and control over critical communications.     




Edited by Alisen Downey


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